Work: Marmite

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BMP plays on the strong feelings aroused by Unilever Bestfoods' Marmite-British consumers find the yeasty, salty spread either revolting or addictive-with a print campaign using a Marmite sandwich to create a smile and a frown on two sandwich eaters' faces. The ads by Omnicom Group's BMP DDB, London, the first print work for Marmite in five years, play on the brand's long-running tagline: "You either love it or hate it." Copywriter: Dylan Harrison. Art director: Feargal Ballance
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