When Bands Collide

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Advertising Week rolls into town annually with the promise of mildly informative panel discussions, exotic appetizers and free drinks. But there is something else. It's a magical night when agency employees shed their work personas and show off their true selves. Battle of the Ad Bands.

This year, the contest was held at Manhattan's Nokia Theatre where throngs of thirsty fans and a laundry list of acts showed up to show their stuff. Bands and singers hailed from a wide variety of agencies, including Tribal DDB, McCann Erickson, Eric Mower & Associates, Starcom Chicago, Vidal Cendeno Advertising, Initiative, Grey, May & Co., The Concept Farm, Surge, Pyper Paul Kenney, TargetCast TCM and Town Sports International.

In the end, it was McCann's More Fucking Cowbell that took the top prize. The band's aged-men-dolled-up-as-'80s-hair-metal-gods schtick made the crowd go wild (well, either that or the fact they played last to an increasingly lubricated audience), or perhaps it was the leather-clad dancer chixx. Either way, with tunes like Bon Jovi's "Livin' On a Prayer" and Journey's "Anyway You Want It," More Fucking Cowbell was not to be denied.
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