That Is Just the CUTEST P.R!

How Many Blondes Does It Take to Reverse Negative Stereotypes?

By Published on .

Let's just say that The New York Times piece on De Pauw University's Delta Zeta sorority chapter was a bit embarrassing for all involved. Culling the herd of the chubby, the ethnic and the unattractive can generate negative publicity.

But, for its part, Delta Delta Delta was not going to let the episode tar all Greekettes. No, sir! TriDelt has gone proactive. The following is its bulletin to members:

In case you are not aware, an article about Delta Zeta sorority ran in the New York Times and several other major newspapers on Sunday, February 25.

In addition, there have been discussions about this article and about sororities in various media outlets including The View, Good Morning America and numerous blogs.

As a result of this story and its widespread coverage, several members have contacted Tri Delta's Executive Office urging Tri Delta to respond to the article or to The View. The members who have reached out are primarily concerned with the negative stereotypes that have been perpetuated in the article and on the show because they believe their Tri Delta experiences were different than what is being described in these stories and on this show.

ACTION TAKEN SO FAR As a part of our ongoing partnership with our public relations firm, The Domino Group, we are striving to ensure positive messages about Tri Delta and the sorority experience are being communicated to a variety of media outlets and reporters. At this time, we are working with The Domino Group to determine if there is an appropriate response for us to make to this story.

WHAT YOU CAN DO If you are contacted by a collegiate or alumnae member, please let them know: We are aware of the story and we are concerned about the perpetuation of this negative stereotype of the sorority experience.

We DO NOT have details about the actions of Delta Zeta's national organization so we are not in a position to form an opinion about their alleged actions based on this article or based on the opinions expressed on The View.

We are actively engaged in a strategic public relations campaign that is designed to promote a positive message about Tri Delta and the sorority experience. We believe that our commitment to shared values and our desire to provide our members with innovative opportunities for growth and lifelong friendships is something that is of value to today's woman.

IMPORTANT If you are contacted by a reporter, please contact Executive Office to receive assistance in formulating your response.

Remind your collegiate chapter members that ONLY your chapter president is authorized to speak on behalf of the chapter.

FOR REFERENCE For further guidance and information in dealing with all media inquiries, download this helpful resource.

This resource is particularly helpful for collegiate chapters. This e-mail has been sent to collegiate chapter presidents, alumnae advisors, collegiate district officers, recruitment specialists, financial specialists, housing specialists, Panhellenic specialists, collegiate coordinators, NPC delegates, alumnae chapter presidents, alumnae coordinators, alumnae specialists, Associate Directors, the Executive Board, field consultants and Executive Office staff.
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