Havas and Universal Music are launching the Global Music Data Alliance, a partnership both companies hope will create new revenue streams by mining the data provided by consumer behavior around Universal's artists.
The partnership has been driven by the Bolloré family: Vincent Bolloré became chairman in June 2014 of Universal's parent company, Vivendi (as well as being its biggest shareholder, with a 5% stake). His son Yannick Bolloré is chairman and CEO of Havas, whose biggest shareholder is also the Bollore Group. There has been frequent speculation that Mr. Bollore hopes to someday combine Havas and Vivendi. Both companies are based in France.
Dominique Delport, global managing director of Havas Media Group and chairman of Havas Media in France and the U.K., has been closely involved with the deal. He said, "There's been a will to foster a collaboration between Vivendi and Havas, and Yannick saw a way to provide fresh insights for clients."
Yannick Bolloré said in a statement, "This Global Music Data Alliance will allow our clients and other brands to further expand their common passion for music with fans, and create deeper experiences for them."
The alliance will be launched this week at the Consumer Electronics Show in Las Vegas by Lucian Grainge, chairman and CEO of Universal Music, and Yannick Bolloré, during a cocktail party where Universal artist Nick Jonas will perform live.