In Brazil, Popular Beer Brand Skol Turns Into the Easter Bunny
If you think beer and chocolate sound like a perfect combination, head here. Brazil's Skol is claiming to have created the first Easter eggs made with beer.
In the film by F/Nazca Saatchi & Saatchi, Sao Paulo, a woman mixing the ingredients to make Easter eggs adds a little beer from a can of Skol. While her back is turned, male hands add a lot more beer to the mix.
Facebook fans of the brand can win a six-pack of the beer-eggs by hunting for them on the page, starting March 30. The alcoholic eggs will also be for sale, but only through the brand's Facebook page. Skol, one of Brazil's most popular beer brands, is owned by AB Inbev.
The round eggs fit perfectly with Skol's longtime tagline as the beer that "desce redondo," Portuguese for "goes down round." That doesn't translate literally, but basically means that Skol is a beer that goes down smoothly.