NEW YORK (AdAge.com) -- It's that time again, when agencies get to show us all the phenomenal work they produced throughout the year -- and just as important, how that work is working for their clients.
Ad Age is now accepting submissions for our annual International Agency of the Year award that honors the best shops around the world. Last year's winner was Buenos Aires-based Santo. Here's your chance to illustrate why you should be Ad Age's International Agency of the Year.
The international winner will be named on Jan. 24, as part of Ad Age's annual Agency A-List report honoring the best agencies in adland. International agencies can be part of a network or independent, but must enter as a single non-U.S. office (not a whole network). In addition to the International Agency of the Year, we'll select several international runners-up. Last year's honorees were Canada's Sid Lee, Brazil's Almap BBDO and DDB New Zealand.
Below are your questions answered about the submission process. If you have additional queries, please contact Ad Age's international editor Laurel Wentz at [email protected].
What do we look for?
Evidence of business success for the agency, conveyed to us via revenue growth, income growth, and a strong new-business record. Yes, we know it's been a tough few years for the agency business, but the best out there have developed innovative channels for making money, such as collaborative projects, ownership of IP, influencing or even creating product -- so make sure to include those too. And, as always, Ad Age weighs heavily how the agency has delivered strong results for its consumer-marketing clients. In other words, we're looking for shops that are coming up with creative and effective solutions to clients' business problems, with meaningful, measurable results that back up the claim. (Please note, here at Ad Age we don't think "creative" necessarily means the most beautiful or edgy TV commercial, but rather most creative thinking about a problem.)
So what should you submit?
- Three to five of your best client case studies, including all the relevant work you did for them as well as an explanation of the challenge you were facing, your strategy, your tactics and, most importantly, the results. We prefer hard business results like sales and market share, but we'll also consider other indicators such as evidence of how work has penetrated popular culture; media pickup; consumer engagement numbers (e.g., YouTube views, Tweets). You can also include publicly available data such as the numbers provided by IRI. Share a stock chart for your client, and show us how you moved their market cap. Be inventive-but be accountable.
- A picture of your growth We need you to let us know: how your revenue has grown/declined in percentage terms in 2010 and explain a bit about where that revenue comes from (e.g., 5% mobile, 30% digital); your projected calendar-2010 revenue; and explain any major headcount changes.
- Provide a list of major account wins and losses.
- In no more than 250 words, describe your agency culture. What have you done to foster talent, a creative workplace, collaboration.
- Share a few photos that you think represent your agency. They could be of your principals and top execs, the agency space, the bar cart, the pool table. This is for potential use in our A-List package, either print or online, and beyond.
How do you submit?
Just like last year, this is a paperless process. Think green! Put everything up on a website and send us the URL. There are no points for fancy presentation here -- use a Tumblr account, learn Wordpress, we don't care. But obviously the easier it is for us to navigate these entries the more good thoughts we'll be feeling as we evaluate them. Send the URL to [email protected]
What's the deadline?
Nov. 22. This will NOT be extended.
Can we have an extension to the deadline?
See previous question. This gives you a month to submit and us just a few weeks to read, research, interview, write, photograph, design, etc. We're being fair, so please, please try to get all your entries in by Monday, Nov. 22.