Dell Bows India Campaign

First Big Brand Work From WPP's Enfatico

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PC giant Dell is rolling a big campaign aimed at small- and medium-size business in India. The new effort, which runs the media gamut from print and digital to broadcast, represents a shift from the previous strategy of targeting large organizations. You can read more about that here.

The creative features Indian entrepreneurs. The tagline is "I Choose My Own Path. I Choose Dell." Here are some print executions that will surely be parsed closely since they come from Enfatico, the much-scrutinized new agency set up by WPP to handle the Dell business. We'll let you be the judge.

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