El Ojo and Library Night: Bueno Aires in '08, Part Two

The Berlin Philharmonic, an Ad Festival, and a Night Celebrating Books

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Patricio Cavalli Patricio Cavalli

Earlier this week, I told you about pot-banging and the storm of smoke. Now here are three more events that marked Buenos Aires in 2008.

No. 3 The Berliner Filarmoniker in the streets

So after the conflicts passed by, the city took some time to relax and enjoy. And it was the visit of the Philarmonic Orchestra of Berlin when the cultural hearts and minds had their peak moment: On a mild, sunny afternoon in September, maestro Jorge Uriarte, its director, took the music of Mozart, Strauss and Wagner to the city's downtown, and to the more than 25.000 people that gathered in Buenos Aires Obelisco to share the pleasure of the moment. If you have the time, please take five minutes, melt with the audience and listen to this version of the "Blue Danube":

No. 4 El Ojo de Iberoamerica

This is the only purely advertising event in this series. The Ojo de Iberoamerica event is Buenos Aires yearly gathering for the advertising, media and creativity business. For three days, more than 3,000 people, mostly advertisers, marketing executives and students from all over the Latin America region gather in the city to listen to the industry's keenest minds and to receive its coveted award, usually called "El Ojo," or "The Eye." In this year's edition, the event was visited among others by James Dawson-Hollis, VP of Crispin Porter & Bogusky; Rémi Babinet, CEO- founder, BETC Euro RSCG, France; and Jonathan Harries, DraftFCB's worldwide creative director.

For all of you that want to share the experience -and the learnings- brought in those conferences, here's El Ojo's YouTube Channel and my personal favorite: Jonathan Harries' talk about the power of simplicity.

No. 5 The Library Night

It's one of Buenos Aires' biggest sources of pride: the 24-hour open bookstores in downtown avenue Corrientes. And on the night of Dec.r 10, more than 10,000 people gathered there to enjoy the "Noche de las librerías," or "The Night of the Bookstores," in which all the avenue's bookstores (some 50) remained fully open, and the books were available to be read for free or be bought with special discounts. With art performances, living rooms and reading rooms re-created in the streets, and special circuits that took the people into its boosktores, theaters and bars, the night went on as one of the citie's most interesting and riveting events. Here are some pictures:

In our next post we'll be plunging into this year. As we do so, please remember what advertising agency Kepel y Mata said in an ad in local newspapers, "Let's be afraid of 2009, so far it has done no harm to us."

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