Global Marketers

Conversations With Some of the Top Execs Who Oversee Worldwide Ad Budgets

Published on .

Marc Pritchard

Marketing Execs Should Get Closer to the Local Level

Q&A With Marc Pritchard, Global Marketing Officer, Procter & Gamble

BATAVIA, Ohio ( -- Beginning July 1, the largest advertiser in the world will integrate all brand functions at the corporate level. That means Marc Pritchard will add design and PR to his control and the moniker of global brand-building officer to his title. Here Mr. Pritchard talks about how Procter & Gamble organizes itself globally and what it asks of its agencies.

Shay Drohan

'Open Happiness' Opens Regional Dialogue

Q&A With Shay Drohan, VP-Sparkling Brands, Coca-Cola

NEW YORK ( -- In his 18 months on the job as VP-sparkling brands at Coca-Cola, Shay Drohan has been developing global strategies, as well as getting intimately involved in local market research.

Mary Dillon

Fast Feeder Stays Relevant By Providing Comfort, Value

Q&A With Mary Dillon, Chief Marketing Officer, McDonald's

CHICAGO ( -- Mary Dillon, CMO of McDonald's, one of the few companies to thrive during the recession, talks recession marketing in a downturn, advertising to kids, and niche promotions within the context of one global message.

Chris Leong

Marketing a Finnish Brand Worldwide From Beijing

Q&A With Chris Leong, Global Head of Marketing Services, Nokia

HONG KONG ( -- Talk about global. The Beijing-based Chris Leong is responsible for running the a Finland-based brand's marketing worldwide. Here, Ms. Leong talks reaching Nokia's 1.2 billion consumers around the world.

Antonio Lucio

Visa Introduces Global Campaign With 'Glocal' Approach

Q&A With Antonio Lucio, Chief Marketing Officer, Visa

YORK, Pa. ( -- Ad Age caught up with Antonio Lucio, Visa's first global CMO, and he caught us up to date on the brand's latest campaign, global strategy and the agency relationship.

Alex Hungate

Bank Shows It Understands Customers With Global Message

Q&A With Alex Hungate, Head Of Personal Financial Services and Marketing, HSBC

YORK, Pa. ( -- At HSBC, London-based Alex Hungate has a unique job in that it combines oversight of global marketing with the business leadership of personal financial services, but he expects that to become more common.

Madeleen Klaasen

Word-of-Mouth, Quality Focus Keep Pricey Brand Thriving

Q&A With Bugaboo CMO Madeleen Klaasen

LONDON ( -- Advertising Age sat down with Madeleen Klaasen, the chief marketing officer of Bugaboo, to ask how the recession is affecting the high-end company, which makes baby strollers that cost upward of $1,000.

John Wallis

Recession Lesson: Throw Out Your Old Algorithms

Q&A With John Wallis, Global Head of Marketing and Brand Strategy, Hyatt

NEW YORK ( -- After 28 years at Hyatt, John Wallis was named head of marketing at the hotel chain in November of last year. Resigned not to let the recession limit Hyatt's marketing activity, he launched a massive marketing effort.

Most Popular
In this article: