As the Christmas party season gets into full swing, upmarket British department store Harvey Nichols reminds us of the dangers of an ill-chosen outfit in a new spot, "Walk of Shame."
Set to an instrumental version of "Morning has broken" -- accompanied by the dawn chorus of birdsong -- the spot shows a series of party girls making their way home on the morning after the night before, still dressed in their best party clothes.
Self-conscious women are seen pulling down short skirts, tugging at low necklines, and clutching the killer heels that had seemed like a good idea 12 hours previously, as they limp home in disgrace.
One passes an early morning jogger, one eats greedily from a paper bag as she waits at a bus stop, one clumsily descends the steps of a subway station, and another is submitted to wolf whistles as she passes construction workers sitting on some scaffolding. All avert their gaze in their shame as they try to avoid eye contact with morning commuters.
Finally, we see a girl who bought her very flattering party outfit at Harvey Nichols. She still looks gorgeous in the morning light and, holding her head high, she smiles flirtatiously at the mail carrier as she arrives home at her apartment block, replacing the walk of shame with the "stride of pride."
The viral ad for Harvey Nichols womenswear was created by DDB UK. It ends with a call to action, asking people to share their own experiences at #walkofshame on Twitter. The film is inspiring plenty of tweets, including one from FrannyCatZ, who says, "left my flat this morning at 9am only to bump into an old friend doing the #walkofshame home after annihilating raffles last night." PerryDaPlatPuss tweeted, "Before the walk of shame they scientifically plan the quickest way from point A to point B!"
Most of the tweets praise the ad, comment on how we've all been there, and pass on the link, although @franscorer noted, "Seriously -- if you could afford to shop in Harvey Nichols wouldn't you just PAY FOR A TAXI?"
Julia Bowe, group press and marketing director at Harvey Nichols, said in a statement, "We love taking something true to life and having fun with it and seeing how Harvey Nichols can make things better. We know that a fabulous outfit can cover a multitude of sins."