The Newest Soft-Drink Ingredient: Cow Urine

A Hindu Nationalist Group Is Currently Testing It as an Alternative to Western Drinks in India

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As a way to combat Western influence as it manifests in beverage choice, India's largest Hindu nationalist group is presenting an unusual alternative to Coke or Pepsi. Currently being tested in labs is "Gau jal" or "cow water," a drink made of the urine of the sacred animal, which is illegal to kill in many parts of India, and a few medicinal and ayurvedic herbs.

According to The Times website, the drink won't taste like urine and could become an export product. That's according to Om Prakash, of the Rashtriya Swayamsevak Sangh (RSS). The nationalist movement of which RSS is a part has been associated with boycotts of Western products in the past, as well as violent moves, like attacks on women in a Mangalore bar last month that led to an online backlash.

There was no information on when Gau jal will be ready for consumption, though it is said to be "in the final stage of development."

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