Matias Palm-Jensen Joins McCann as Chief Innovation Officer, Europe

Founder of Sweden's Farfar Will Build Digital Capability at U.S. Network

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McCann Erickson just got more interesting creatively with the arrival of another award-winning Swede, Matias Palm-Jensen, who joins the agency today as chief innovation officer, Europe. Mr. Palm-Jensen's hire adds to the agency's growing artillery of Swedish talent, following its appointment of Mother , New York co-founder Linus Karlsson as chief creative officer, New York/London in November of last year.

Matias Palm-Jensen
Matias Palm-Jensen

Advertising Age had contacted Mr. Palm-Jensen in December when word had been circulating that he would be joining Mr. Karlsson at McCann. At the time, he had said the agency approached him, but he was not entertaining any offers.

In his new role, Mr. Palm-Jensen will be responsible for building up McCann's digital presence and capabilities across Europe. He will work to boost the agency's digital performance across the board by leveraging the latest technology and digital platforms. He will be based out of London, but according to McCann's recently launched 30-day Slideshow, he will "work all over."

The digital heavyweight is best known as the founder of Farfar, the celebrated Swedish creative shop behind innovative digital efforts such as Diesel Heidies, 15 MB of Fame and Milko's "Music Machine" campaign, both of which earned the Grand Prix in Cannes. More recently, the agency had created the award-winning "World's Biggest Signpost" effort for Nokia, which earned eight Lions at Cannes last year. In a surprise move, Mr. Palm-Jensen left the Isobar-owned shop in March 2010. About a month later, the agency closed its doors.

In an agency-issued statement, McCann Chief Creative Officer Karlsson described Mr. Palm-Jensen as "one of the most-creative minds in the business. He has the innate ability to see around corners like no one else I know. He has incredible foresight and a good, loud laugh."

See some of Mr. Palm-Jensen's Farfar efforts below.

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