See Pereira & O'Dell Execs Dance in Brazil Carnival Parade

San Francisco Agency's Chief Creative Officer P.J. Pereira Will Always Be From Rio de Janeiro

By Published on .

P.J. Pereira and Andrew O' Dell
P.J. Pereira and Andrew O' Dell

That's P.J. Pereira and Andrew O' Dell , chief creative officer and CEO, respectively, of San Francisco agency Pereira & O' Dell marching in the famous samba school parade during Carnival this week in Rio de Janeiro.

The parade lasts all night, with each samba school allocated about an hour for its 4,000 or so members to promenade down the avenue in the Sambadrome, illustrating through music, dance and costumes the theme their school has chosen.

Mr. Pereira, a Rio native and a fan of popular samba school Mangueira, said he got a call from his brother a few weeks ago asking if he wanted to parade with Mangueira, and he and Mr. O' Dell jumped on a plane. Mangueira's theme this year was a tribute to "blocos," traditional groups that form Rio's vibrant street carnival.

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