Is PJ Pereira, Pereira & O'Dell's chief creative officer, the next J.K. Rowling?
Not content with winning three Grand Prix awards at the Cannes Lions festival and an Emmy for his agency's hit social-film campaigns for Intel and Toshiba, Mr. Pereira's first book "Gods of Both Worlds" is out next month. It's being described on Twitter as "Harry Potter Meets 50 Shades of Grey." In the fantasy literature genre, he explores the mythological West African gods and goddesses that inspired the controversial voodoo-like faith widely practiced in Brazil today, a topic that's fascinated PJ for years.
This potential blockbuster comes with a catch: Mr. Pereira wrote it in his native Portuguese, and next month's whirlwind book tour starts in Sao Paulo and ends in Rio de Janeiro. But his agent headed to the Frankfurt book fair this month to sell English-language rights, and he says the book has already been optioned for a possible Hollywood movie version.
The story has two sides, alternating between a young journalist in Sao Paulo and the ancient African deities. Mr. Pereira became interested in these deities, called orixas in Brazil, as a young digital creative at DM9 DDB in Sao Paulo.
"This book is my attempt to get people to respect their traditions and culture a bit more," he said. "It's about the mythology and the characters and the amazing power behind them. My intention was to tell a Harry Potter kind of story, the way J.K. Rowling created her own universe. [But] the mythology is incredibly sexual. To respect that, I had to make it sexy, too."