The World Cup is the first event – sports or otherwise
– to top a billion interactions on Facebook (which it did
between the opening game June 12 and June 29). During a single
match between Brazil and Chile, which took place on a Saturday,
more than 31 million people had 75 million interactions (posts,
comments and likes). Brazil has also generated the most-liked
picture so far, a shot of two of its star players, Neymar and
In Brazil, 57% of respondents said they communicated about the
World Cup using WhatsApp, demonstrating the popularity and global
potential of the free instant messaging service, which Facebook
bought for $16 billion in February. In the U.S., only 12% said
they were headed to WhatsApp, and 28% in the U.K.
GlobalWebIndex also found that more Americans than Brazilians or
Brits planned to check news or sports websites for the latest
information about matches, although Brazilians were more likely to
take a "selfie" of themselves watching a game.
GlobalWebIndex's ongoing study into the digital consumer is
based on interviews with more than 170,000 internet users across 32
markets. For this survey, they contacted their network of
respondents in the U.S., Brazil and the U.K. on June 12, the first
day of the World Cup, and received about 1,000 responses. The
sample included 421 social media users from the U.K., 414 from the
U.S. and 231 Brazilians.