NEW YORK (AdAge.com) -- Vodafone, the world's largest mobile telecom provider, consolidated its $1 billion-plus global media-buying account with Omnicom Group's OMD.
In the beginning of the year OMD lost Vodafone's U.K. media account, which it won back today, to Aegis' Carat. In a statement, the marketer would only say: "After an extensive review Vodafone has appointed OMD as its global media network."
The move follows by just a few days reports that Vodafone made the surprise move of putting the London office of Buenos Aires-based Santo in charge of its global creative account, displacing Bartle Bogle Hegarty, which is said to still have the account in the U.K.
OMD, which beat out Carat and a WPP unit called Team Vodafone, which works on the phone maker's creative business, referred calls to the client.
This marks another global win for OMD, which has been on a new-business winning streak for about a year now. Earlier this month the agency was awarded the $200 million global media-planning and -buying account for the online job search engine Monster without a review.