Volvo's 'Epic Split,' Dentsu are Big Winners at the U.K.'s D&AD Awards

Forsman & Bodenfors' Van Damme Stunt Continues Winning Streak

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This year's big winners at the U.K.'s Design and Art Direction awards, announced in London last night, included Volvo Trucks' "Epic Split", by Forsman & Bodenfors, "Real Beauty Sketches" by Ogilvy & Mather Brazil for Dove and Honda's "Sound of Honda / Ayrton Senna 1989" by Dentsu Tokyo.

Volvo's 'Epic Split'
Volvo's 'Epic Split'

"Epic Split" picked up two Yellow Pencils as well as a Black Pencil, the highest honor given by D&AD, while "Sound of Honda / Ayrton Senna 1989" was the most highly awarded campaign overall, picking up one Black Pencil, two Yellow Pencils, one Nomination and four In Book Awards. It also helped Dentsu win Most Awarded Digital Agency.

The Volvo ad continues a winning streak that also includes top honors at the Art Directors Club and the One Show. The Honda campaign, which recreates the engine noise from the 1989 Japanese Grand Prix, where Ayrton Senna broke the record for the world's fastest lap, earlier earned a One Club nod as one of the best auto ads of the year,

Dove's "Real Beauty Sketches" won two Yellow Pencils and contributed to Unilever's being named the Most Awarded Client. Ogilvy & Mather, Paris, was Most Awarded Advertising Agency, following a string of Nominations and In Book awards for its work with IBM.

The only other ad campaign to take a top Black Pencil honor was "Sweetie" for children's charity Terre Des Hommes by LEMZ in the Netherlands, which used a 3D avatar of a child to bait predators into incriminating themselves online..

Good Indicator of Cannes Winners
D&AD is the U.K.'s top creative awards show, and a good indicator of what could do well at Cannes next month. This year a record seven Black Pencils were given out at the awards ceremony in London's Battersea Park, as well as 52 Yellow Pencils.

'Real Beauty Sketches'
'Real Beauty Sketches'

The U.S. was the second most-awarded country, taking home 12 Yellow Pencils for work on brands including Apple, IBM, Henessy, Southern Comfort, the New Museum and the Whitney Museum of Art. The U.K. topped the awards with one Black Pencil, nine Yellow Pencils, and one White Pencil. White Pencils are awarded to work with social impact.

Brazil was the strongest-performing Latin American country with two Yellow Pencils, both for "Real Beauty Sketches" for Unilever's Dove by Ogilvy & Mather Brazil. Japan led Asia with one Black Pencil and six Yellow Pencils, while Australia won three Yellow Pencils and one Black Pencil. There were no pencils awarded to China.

Europe put in a strong performance, with the Netherlands winning two Black Pencils, three Yellow Pencils and one White Pencil, and Sweden bagging five Yellow Pencils and France three.

Apple was the most-awarded design agency and Bacon was the most awarded production company thanks to its work on the Jack & Jones "Made From Cool" campaign starring Christopher Walken by Danish agency &Co.

Made From Cool
Made From Cool

The design winners who took home a Black Pencil this year were "Gravity Light" by Therefore (U.K.); "Improving Safety and Comfort on Train Platforms" by Edenspikermann for NS/ProRail (Netherlands); the Calgary Society for Persons with Disabilities' annual report by WAX Partnership (Canada); and "The Most Powerful Arm" by Finch for Save Our Sons (Australia).

Alexandra Taylor, formerly creative director at Saatchi & Saatchi, was announced as the recipient of the President's Award, the first woman in advertising to receive the award. Her work has included advertising for Silk Cut, Castlemaine XXXX, Parkinson's UK and the "Be the Best" campaign for the British Army.

A previous version of this article incorrectly stated that the "Sweetie" campaign for children's charity Terre Des Hommes by LEMZ won at Cannes in 2013, but it was not entered into last year's show.

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