Wieden & Kennedy Amsterdam has set up a digital production unit, The Dam Armada, made up of creative developers and designers focused on digital products.
The Dam Armada, which will operate as a business unit within W&K, Amsterdam, will work both for existing W&K and non-W&K clients, creating digital solutions such as apps and installations. It will also create and develop products that will be sold independently on the Android and iTunes markets. The unit was founded and will be headed by Jordi Martinez, who has more than 10 years creative and development experience including at CP&B & DoubleYou.