Ladies' Home Journal has awarded Avon Products Chairman-CEO Andrea Jung with its latest Do Good Stamp. The award, presented last week by LHJ Editor in Chief Sally Lee, honors the company's Hello Green Tomorrow program to restore South America's Atlantic Rainforest.
Avon, working with the Nature Conservancy, launched the program in March 2010 in 60 countries. For every $1 donated, the program plants a new tree, with all donations going directly to the rainforest. Already, 2 million trees have been replanted, restoring 5,000 acres of rainforest in Brazil. This includes an initial $1 million gift from Avon and $1 million raised by Avon's global sales force.
In addition, the program seeks to empower a global women's movement to nurture nature. It includes green education and action through Avon's 40,000 associates and 6 million independent sales representatives. Its education drive focuses on "Five Simple Things" that people can do to foster a greener future: Reduce, reuse, recycle, rethink and replant.
"At Avon, we have the unique ability to engage and mobilize our 6.2 million sales representatives and our 300 million customers, and as of last year we had raised more than $725 million for breast cancer and domestic violence as well as disaster relief," Jung said in accepting the award. "Environmental stewardship has become the third core pillar of our philanthropy, and our first effort is Hello Green Tomorrow, our global women's environmental movement to nurture nature. "
Ladies' Home Journal launched its "Do Good" Stamp in spring 2009 to recognize companies' for their philanthropic efforts. So far, 17 companies have received the stamp, including Lands' End, AT&T and New Balance.
"Through the replanting, restoring and monitoring of the Atlantic Rainforest, the Hello Green Tomorrow program will ultimately remove 10 million tons of carbon dioxide from the atmosphere each year," Lee said. "Our advisory panel looks for three key components when reviewing Do Good Stamp applications: innovation, results and the involvement of a company's consumers and employees. Avon's Hello Green Tomorrow deservedly stands with our 16 other Stamp awardees as a true Do Good company."