Cause Marketing Forum to Explore Red Campaign

Teleconference to Highlight Program's Lessons So Far

By Published on .

The Cause Marketing Forum's Master Series will take an up-close look at Red, the powerhouse cause program that has raised more than $130 million to fight AIDS and HIV in Africa since it started three years ago. The Sept. 10 teleconference, "Red at Three: Lessons Learned/Plans for the Future," will feature Jenifer Willig, director-partners and marketing at Red; John Aylward, head of marketing strategy at the Gap, a Red founding partner; and Brady Brewer, VP-marketing at Starbucks, which recently joined Red.

The three will discuss what they've learned in the first three years of Red as well as plans for its future. So far Red has helped fund programs in Lesotho, Rwanda, Ghana and Swaziland that have reached more than 4 million people.

The hourlong call will start at 1:30 ET. It is free to CMF members and $99 for all other attendees. Unlimited telephone access to the call recording will be available for 14 days after the live session.

For more information, contact CMF at 914-921-3914 or [email protected], or register online.

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