Cause Marketing Forum to Highlight Yoplait Effort

Teleconference to Feature 'A Decade of Yoplait's Saving Lids to Save Lives'

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The Cause Marketing Forum's Master Series will feature "Saving Lids to Save Lives," the 10-year-old Yoplait program that rewards consumers for sending in yogurt lids by donating a dime to Susan G. Komen for the Cure to fight breast cancer. During the Oct. 20 teleconference, Berit Morse, promotion marketing manager for General Mills, will talk about the campaign and the lessons learned during its first decade.

The hourlong call will start at 1:30 ET. It is free to CMF members and $99 for all other attendees.

For more information, contact CMF at 914-921-3914 or [email protected], or register online.

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