Nicole Robinson |
As part of Kraft Food's ongoing commitment to fight hunger and encourage healthy lifestyles, we use the power of our people and our partners to make a difference in the communities where we live and work.
When we started this program in 2009, more than 12,000 employees in 33 countries stepped up to help. In 2010, we doubled turnout?thanks, in part, to these five strategies.
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High impact = high participation.
As a leading food company, it makes sense for our community investments to address hunger and encourage healthy lifestyles. It's a good fit for employees, too, opening doors to drive change by leveraging their professional expertise. Whether teaching cheese-making to family farmers in Africa or installing more efficient freezers for a Chicago food bank, our employees are excited to translate their skills into results for our communities. Knowing they can really make a difference, employee volunteers quickly become advocates for the organizations and issues we support.