Momentum Builds Out Japan Relief Effort

Agency Creates Website to Collect Money 'Pixel by Pixel'

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As part of its "Give Back" initiative,Momentum Worldwide is working to raise $25,000 to help the victims of the March 11 earthquake and tsunami that hit Japan.

Momentum London created an online giving site, Rebuild Japan Pixel by Pixel, encouraging people to donate £2 (or roughly $1.25) per pixel to build an online image while contributing to disaster relief. The marketing agency asks people to also tweet, "share" or "like" the site to spread the message.

The money will be donated to Just Giving Japan, a nonprofit organization that distributes funds to organizations providing relief such as International Medical Corps and Save the Children.

In addition, Momentum created a video message during an offsite management summit to demonstrate its support of Japan. On the last day of the summit, Momentum employees paraded through New Orleans' French Quarter with the Roots of Music marching band in "second line" parade. These traditional New Orleans parades are put on throughout the year to mark big events. The employees carried red and white umbrellas with the word "love" written in different languages to show their unity with Japan.

"Disasters like the earthquake remind us how fragile life is … but it also reaffirms our strength," said Chris Weil, chairman-CEO, Momentum Worldwide, in a statement. "We were especially touched by the children of New Orleans who led this parade. Though they have suffered enormous loss and destruction, their resilience is apparent."

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