'Don't Move Firewood' Campaign Expanding

Award-Winning Effort Strives to Stop Invasive Pests, Diseases

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The award-winning "Don't Move Firewood" campaign is continuing to expand. The effort is designed to prevent the spread of invasive pests and diseases through moving firewood, a common cause of outbreaks. These outbreaks have caused deforestation and the loss of trees in urban areas, and most states in the Northeast and Midwest have firewood movement restrictions in place.

The campaign, which was launched in July 2008 with the debut of the "Don't Move Firewood" website, was started by the Nature Conservancy and the Continental Dialogue on Non-Native Forest Insects and Diseases, working with Washington-based Hamburger Co., a political and media consulting company, and Carousel30, an interactive media company also based in Washington. In addition to the website, the campaign includes banner ads, social media, outdoor advertising and print.

'Don't Move Firewood' campaign

In the past year, an estimated 6 million people have been exposed to the message through the campaign, which has more than 2,000 social-media followers on Twitter and Facebook. In addition, the website won an ADDY Award and is being included in the upcoming HarperCollins book "Design for the Greater Good."

In expanding the campaign, Hamburger is producing a documentary about the destruction of trees in Worcester, Mass., as well as public-service announcements to educate the public. Carousel30 is creating an interactive game and preparing to launch a comprehensive online information resource about pests and diseases at invasivepests.org.

"The 'Don't Move Firewood' campaign is spreading an important message that is informing and educating people to help save the forests and trees in their own backyards," said Greg Kihlstrom, creative director at Carousel30. "The level of collaboration and cooperation between organizations and agencies on this project has helped to create a far-reaching campaign that spans many mediums and communicates to audiences in a clear, direct manner."

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