FADE IN: Smoke-filled Madison Avenue boardroom, circa 1951.
Ad Man No. 1: "OK, what do we have for options for a mascot for our client's new sugar-flake cereal?"
Ad Man No. 2: "We have Katy the Kangaroo, Elmo the Elephant, Newt the Gnu and Tony the Tiger."
Ad Man No. 1: "That's it? They suck. None of these will ever work. How 'bout something like 'Frosty the Frog'?"
Believe it or not, a conversation very similar to that probably occurred 50 years ago. And, believe it or not, those were the actual choices for a mascot for Kellogg's Frosted Flakes. In fact, Katy the Kangaroo actually made it to store shelves along with Tony, but disappeared quickly as the big cat blew her away at the cash register.
Obviously the rest is advertising/pop-culture history.
But the question remains: Could Katy the Kangaroo -- or even Newt the Gnu -- have reached the same iconic, beloved, legendary status as Tony the Tiger had they been the recipient of a true advertising and marketing blitz?
Obviously we'll never know, but it does make you wonder. Who knows, maybe Katy the Kangaroo would have been on my pajamas with the footies instead of Tony the Tiger. But I digress.
How about these three iconic mascots?