A quote in The New Yorker caught my eye recently: "The older you get, the more you watch."
It was part of "Outside the Box: Netflix and the Future of Television," an article by Ken Auletta about the direction of TV and video. Here he was quoting an industry researcher as she expressed her confidence that even though viewers under 24 years old watch less traditional TV than ever, they would grow into it.
The statement had a familiar ring, because it's said often. It's something everybody seems to know. But it's dead wrong.
Looking through the data, it's an easy conclusion to make.
Table 1: Weekly Time Spent, Traditional TV Viewing, By Age Cohort -- In Minutes