Mini Law Lesson: The FTC's 'Operation Full Disclosure' Warns Big Advertisers

Media Attorney Brian Heidelberger Breaks It Down for Marketers

By Published on .

The FTC this week warned more than 60 companies, including some of the country's largest marketers, that they were failing their duty to make satisfactory disclosures in TV and print ads. Examples of problems included promises of "risk free" or "worry free" trial periods and weight-loss testimonials that obscure just how atypical the testimonial is. Here's what you need to know about the government's "Operation Full Disclosure."

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