Guest Columnists Mini Law Lesson: What Advertisers and Agencies Need to Worry About in 2017 By Brian Heidelberger. Published on January 06, 2017. READ THIS NEXT Inside Apple's New Campus: No Childcare (But You Can Freeze Your Eggs) Attorney Brian Heidelberger is back, this time to unpack the lessons of 2016 for the year ahead. In this article: Agencies DigitalNext Guest Columnists Regulation Social Media Brian Heidelberger Brian Heidelberger is partner at Winston & Strawn and chair of the advertising, marketing and privacy law practice. Follow View all articles by this author Most Popular Tubi unveils Super Bowl teasers from Mischief—inside its game day strategy See Busch Light’s Super Bowl ad starring Sarah McLachlan WHAT TO READ NEXT Inside Apple's New Campus: No Childcare (But You Can Freeze Your Eggs) Marketing Technology May Never Consolidate (But That's a Good Thing) Some of Us Don't Want to Buy the World a Coke. What's Happened? Five Themes for Marketers From Davos 2017 Long Live Reach: Buying Eyeballs Still Works If It's Done Right How Big of a Discount Should Verizon Get on Yahoo? Keep Your Mobile Tracking Off the FTC's Radar Four Tactics Marketers Can Take From 'Outsider' Politicians