Guest Columnists Mini Law Lesson: What Advertisers and Agencies Need to Worry About in 2017 Published on January 06, 2017. Gift Article Gift Article 10 Remaining As a subscriber, you have 10 articles to gift each month. Gifting allows recipients to access the article for free. URL copied to clipboard! × READ THIS NEXT Inside Apple's New Campus: No Childcare (But You Can Freeze Your Eggs) Attorney Brian Heidelberger is back, this time to unpack the lessons of 2016 for the year ahead. In this article: Agencies DigitalNext Guest Columnists Regulation Social Media Most Popular McCann Worldgroup makes a top creative hire from Leo Burnett Paramount-Nielsen standoff escalates with media buyers split over VideoAmp shift AI search marketing strategies—how Google, ChatGPT and Perplexity are forcing brands to adapt WHAT TO READ NEXT Inside Apple's New Campus: No Childcare (But You Can Freeze Your Eggs) Marketing Technology May Never Consolidate (But That's a Good Thing) Some of Us Don't Want to Buy the World a Coke. What's Happened? Five Themes for Marketers From Davos 2017 Long Live Reach: Buying Eyeballs Still Works If It's Done Right How Big of a Discount Should Verizon Get on Yahoo? Keep Your Mobile Tracking Off the FTC's Radar Four Tactics Marketers Can Take From 'Outsider' Politicians