Ad Age is now welcoming submissions for Multicultural Agency of the Year.
Any agency doing primarily U.S. Hispanic, African-American and/or Asian-American work is eligible to enter, and the winner will be profiled in the Jan. 18, 2010, issue of Ad Age along with the Agency A-List.
In your entries, Ad Age is looking for evidence of business success in the form of revenue and income growth, and a good new-business record. The greatest emphasis is on delivering strong results for clients.
A big part of the submission should be three to five of your best client case studies. That includes all the relevant work you did for them, with an explanation of the challenge you faced, your strategy, tactics and, most importantly, the results. Preferably sales and market share, but this can include other indicators such as evidence of how work has penetrated popular culture, including consumer-engagement numbers.
Provide a picture of your growth -- how revenue has grown in percentage terms, headcount changes, account wins and losses with estimated revenue -- and how you are contributing to meaningful change in the industry.
All work and information in your entry must be from 2009. This year the entry process is paperless, so Multicultural Agency of the Year entries can either be submitted as digital files, or put up on a website (send us the url). Entries should go to Laurel Wentz at [email protected]. You don't need to send a separate entry to also be considered for the Agency A-List.
For Hispanic agencies, send creative work in Spanish if it was done in that language, not English-language translations. Entries are due the week of Nov. 30. No submissions can be accepted after the final deadline of Fri., Dec. 4.