The final deadline to enter the Wave Festival for Latin America has been extended to April 8. This year agencies from the U.S. Hispanic market and Puerto Rico are participating for the first time in the Wave, a leading ad festival for Latin America.
Advertising Age is partnering with the Wave to help introduce the awards, held April 15-17 in Rio de Janeiro, to Hispanic agencies in the U.S. The regional Wave Festival is organized by Meio & Mensagem, Brazil's top advertising and marketing publication and events organizer, and Ad Age's longtime editorial partner in Brazil.
All judging is done onsite during the festival, by 70 judges from 12 countries. The U.S. will be represented at the Wave next month by Luis Miguel Messianu, president and chief creative officer of Miami-based Alma, who will chair the direct category jury. The other U.S. Hispanic judges on three other juries are Sergio Alcocer, president-chief creative officer of LatinWorks in Austin, Texas; Pablo Buffagni, chief creative officer at Los Angeles-based Grupo Gallegos; and Aldo Quevedo, who joined Richards/Lerma as principal and creative director in December and takes over in April as chairman of the Association of Hispanic Advertising Agencies (AHAA).
The Wave gives awards in nine different categories, including film, press/outdoor, cyber, radio, promo, direct, design, PR and the Blue Wave award for the most-innovative ideas.
And enter the Wave Festival here.
For more information or questions about entering the Wave from the U.S., please contact Laurel Wentz, Ad Age's international and multicultural editor, at [email protected]