Replaces Daisy Exposito, Who Quit Last Week

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NEW YORK ( -- Gary Bassell will replace Daisy Exposito as chairman-CEO of WPP Group's Bravo Group, starting in January 2005. Mr. Bassell has been president of Miami-based independent
Gary Bassell, president of La Comunidad, is leaving to become chairman-CEO of Bravo Group.
La Comunidad, one of the fastest-growing and most creative U.S. Hispanic ad agencies for two years.

Based in New York
Mr. Bassell, 44, will be based in New York and report to Ann Fudge, chairman-CEO of Young & Rubicam Brands. Other multicultural agencies in the Bravo Group that will report to him include Hispanic agency Mendoza Dillon, Asian-American agency Kang & Lee and multicultural shop Mosaica, but not African-American agency UniWorld.

At La Comunidad, Mr. Bassell was instrumental in winning major accounts such as Citibank and Best Buy. La Comunidad won the most prizes at Advertising Age's Hispanic Creative Advertising Awards last month, picking up awards for Citibank, Volkswagen and other clients.

Before La Comunidad, Mr. Bassell was president of Bates agency South in Miami.

Ms. Exposito's exit
Ms. Exposito left Bravo Nov. 12 after 23 years. Bravo, owned 100% by WPP Group, was the largest Hispanic agency for many years, although Publicis Groupe's Bromley Communications this year narrowly edged out Bravo for the No. 1 slot.

Bravo's president, Linda DeJesus-Cutler, adds chief operating officer to her title.

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