Online Exclusive: Hispanic Marketing News


Liz Sarachek Blacker Hired as Media SVP at Nonprofit One Economy

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NEW YORK ( -- Liz Sarachek Blacker is leaving her job as head of Yahoo’s Hispanic effort to become senior vice president for media at One Economy, a non-profit organization that uses technology to improve the lives of low-income consumers.
Liz Sarachek, executive director of sales for U.S. Hispanic, Yahoo! is leaving.

Ms. Sarachek Blacker, 36, joined Yahoo three-and-a-half years ago and was executive director of sales for Yahoo U.S. Hispanic. She was named one of Ad Age’s “Women to Watch” in 2004 for her success at drawing marketers into the fledgling Hispanic online sector.

One Economy is a 5-year-old nonprofit based in Washington that partners with technology and media companies including Intel, eBay, Yahoo and Time Warner. Its activities range from working with policy makers and developers to expedite broadband Internet access in low-income housing to a opearting a consumer Web site called The site is written in English and Spanish at a sixth-grade reading level, with some content in additional languages such as Haitian Creole and Urdu. The Beehives, available in 20 versions localized by city, contain information on a wide variety of topics like helping children with their homework, detecting diabetes and writing a cover letter. EBay, for instance, sponsored a section for entrepreneurs.

Grassroots programs
“Technology is the great equalizer,” Ms. Sarachek Blacker said. She said her new job will include overseeing the Web sites, marketing, public relations and the Digital Connectors, a grassroots program in 11 cities that recruits 14- to 21-year-olds to help introduce people in their communities to technology and rewards them with computers as prizes.

“I’ve always worked on new products and new markets in a pioneering role,” she said. “Like what online means to marketers, and what the Hispanic market means to brands.”

Using her full name
Besides switching jobs, she is looking forward to finally changing her name. To avoid confusion, she had to keep using her maiden name after her wedding a year ago to Andrew Blacker, who was promoted last week to director of AOL Networks, strategy and promotions, because while at Yahoo she competed head-to-head with Mr. Blacker’s brother Peter.

Until last month, Peter Blacker was vice president of multicultural and international at AOL Media Networks. He’s just made his own move, starting this month as the first senior vice president for digital media at NBC Universal’s Spanish-language TV network Telemundo. So Liz Sarachek’s last day at Yahoo is July 8; Liz Sarachek Blacker starts her new job in September.


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