NEW YORK (AdAge.com) -- Advertising Age's 12th annual Hispanic Creative Advertising Awards are underway, and this year's jury will be chaired by Icaro Doria, a group creative director at Goodby, Silverstein & Partners. The judges include Maria "Maru" Bernal ( Lapiz), Curro Chozas ( Grupo Gallegos), Carlos Tornell (Bravo Group) and Norberto "Norbi" Zylberberg (LatinWorks).
Mr. Doria has worked at agencies in his native Brazil, in Portugal and, since 2005, in the U.S. He joined Goodby, where he works in San Francisco on the Sprint and HP accounts, early this year from Y&R New York. At Y&R, Mr. Doria was the global creative director for Dell Computers as well as a group creative director running the Bacardi, Virgin Atlantic and VH1 accounts. He previously worked at Saatchi & Saatchi, New York, where he produced work for brands including JC Penney, Crest, Olay and StuffIt. In 2007, Mr. Doria won five Cannes Lions, and was recognized by Ad Age's Creativity magazine as the most-awarded copywriter of that year.
For the Hispanic Creative Advertising Awards, the jury presidency alternates between top U.S. Hispanic agency creative directors -- including Alma DDB's Luis Miguel Messianu and Dieste's Aldo Quevedo in recent years -- and leading creatives who work in other markets, such as Spain's Toni Segarra (S,C,P,F) and Brazil's Washington Olivetto (W/Brasil).
This year's jury includes Curro Chozas, who is president of Circulo Creativo in addition to associate creative director at independent agency Grupo Gallegos in Los Angeles. Carlos Tornell is VP-creative director at WPP Group's Bravo Group in Miami; he was previously a partner and creative director at Oveja Negra in Mexico City. Maru Bernal is associate creative director at Lapiz, Chicago, where she works on accounts like Procter & Gamble's Pepto-Bismol, one of last year's two Best of Show winners.
She started her career at Leo Burnett in Mexico City. Norbi Zylberberg is a creative director at Austin-based LatinWorks, also a Best of Show winner last year. LatinWorks was named Ad Age's Multicultural Agency of the Year in January 2010. Mr. Zylberberg has worked on most of the agency's accounts, recently directed his first short film, "Kidnappeando," and is writing his first book, an account of the experiences of a Hispanic who moves to the U.S. (he's from Argentina), arranged in alphabetical order and to be called "Guat?" From the client side, Kathleen Haley, director of multicultural marketing at HP, will also be a judge.
Ad Age does the Hispanic awards in partnership with the Association of Hispanic Advertising Agencies. Winners will be announced at a gala awards show presented by AHAA at the end of AHAA's annual conference in Miami on Oct. 8, and published in a special report in Advertising Age and on AdAge.com on Oct. 11.
Categories include TV, radio, print, outdoor, nontraditional/guerrilla marketing, integrated, direct marketing and digital. Work targeting U.S. Hispanics (including Puerto Rico) that broke between May 1, 2009 and April 30, 2010 is eligible. There is also a special category called Beyond Hispanic to recognize work done by Hispanic agencies that goes beyond the Hispanic market. The newest category, opened last year, is for branded entertainment.
The deadline for entries has been extended to Tuesday, May 25. All the information about entering the Hispanic Creative Advertising Awards is at www.adage.com/hcaa10.