MITSUBISHI SHIFTS MEDIA BUYING TO PHD
$250 Million Account Was With Deutsch
DEUTSCH GETS $10 MILLION MITSUBISHI ACCOUNT
Agency Has Promotions, Direct Mail and Interactive Ad Work
The automaker will cut the list to three finalists in a few weeks. Billings weren't disclosed.
Valdes Zacky Associates, Los Angeles was the marketer's first Hispanic agency of record before Deutsch assumed those duties when it won the general market account in 1998.
The review is being conducted without a consultant.