VIPs and 15 Feet of Futuristic Humor

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Photography by Hoag Levins

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NEW YORK ( -- Bob Isherwood, worldwide creative director, Saatchi & Saatchi, and his wife Rhonda Isherwood (above, left), were among the many agency VIPs in attendance at the Ad Age Hispanic Creative Advertising Awards. Above, right, are Vanessa Reed, general manager of the Ad Age Group that sponsors the event; Manny Machado of Machado Garcia-Serra and former president of the Association of Hispanic Advertising Agencies, and Jill Manee VP and publisher of the Ad Age Group.

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Above, left, is Angela Toro, Favio Ucedo, creative director of Grupo Gallegos, Long Beach, Calif., and Roberto Alcazar, chief creative officer, Wing Latino. Above, right, is Gonzalo Junoy, creative director, Mr. Alcazar and John Castrillon, copywriter, all Wing Latino.

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Also on hand were (above, left) Jackie Bird, president-CEO, Wing Latino, New York, and Emma Carrasco, organizer of AHAA’s semi-annual conference last week in New York. Less visible but no less important to the event was Josefina Santacruz (above, right), chef at Pampano restaurant and caterer for the awards ceremony. Ms. Santacruz started the evening with hibiscus margaritas for 500 and ended with a 'taquiza,' the Mexican word for the orgy of taco eating that follows a successful party.

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Actor-director Carlos Carrasco, who has produced four Hispanic Creative Advertsing Awards events, checked some final details before this one launched. In the entrance cocktails area, a 15-foot-high futuristic page of 'Advertising Age' became an item of discussion throughout the night. Dated Sept. 25, 2025 -- 20 years in the future -- the fanciful headlines heralded such events as 'Saatchi & Saatchi is now Saatchi & Saanchez,' 'dRM Buys DDB Worldwide' and 'Vidal Partnership Hits $1 Billion Billings.'


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