Inside Manhattan's El Museo del Barrio Event

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Photography by Hoag Levins

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NEW YORK ( -- The movers and shakers of the nation's Hispanic advertising and marketing community gathered at Manhattan's El Museo del Barrio Friday night for the annual Hispanic Creative Advertising Awards Ceremony. The view of the courtyard reception (above left) that started the program was produced by Vidal Partnership on behalf of 'Advertising Age' and AHAA. Greeting visitors and helping to host the event was Zoraida Fonalledas (above right), Miss Puerto Rico 2000, who majored in advertising at Syracuse University before embarking on a career as model and actress.

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Located along Fifth Avenue's Museum Mile, El Museo del Barrio is one of New York's leading Latino cultural institutions and includes a museum and major theater. Its courtyard (above left) looks directly across Fifth Avenue into Central Park. The massive, columnated structure stretches along the avenue for a block and had its own dramatic outdoor light show as part of the Hispanic advertising awards gathering.

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Close to 600 people attended the award ceremony in Teatro Heckscher at the center of El Museo del Barrio complex. 'People en Espanol' publisher Jacqueline Hernandez-Fallous and Saul Sola, national brand manager for Chivas Regal (above left), take the stage to announce and present awards for winners in the magazine and newspaper categories. As the stage is bathed in constantly changing colors, La Comunidad, Miami Beach, Fla., gets a magazine gold for its Volkswagen work (above right).

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Seen here just before the crowd arrived are the extraordinary 1921 murals by illustrator Willy Pogany that cover the interior walls of the theater (above right). A major art center, the El Museo del Barrio's exterior features walls of art promoting it exhibits and events. The institution's programs focus on the art and culture of the Caribbean, Mexican, Central American and South American communities.

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Photographer Hoag Levins is the editor and executive producer of


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