LatinWorks' Sergio Alcocer and Lapiz's Laurence Klinger Named Cannes Judges

Creative Directors for U.S. Hispanic Market Will Be on Print and Radio Juries

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Sergio Alcocer
Sergio Alcocer Credit: Scott Gries
Laurence Klinger

Two U.S. Hispanic creative directors, LatinWorks' Sergio Alcocer and Laurence Klinger from Lapiz, will be judges at this year's Cannes Lions International Festival of Creativity.

Mr. Alcocer is president and chief creative officer of Austin-based LatinWorks, the only Hispanic agency named to Ad Age's A-List of the top 10 U.S. ad agencies this year, and a former Multicultural Agency of the Year winner. He will serve on the Cannes Lions print jury. LatinWorks had work shortlisted last year in the film and radio categories, and won a silver film Lion two years ago for a spot called "Llama" for Mars' Starburst. Omnicom Group has a large minority stake in LatinWorks.

Mr. Klinger is exec VP-chief creative officer at Leo Burnett's Chicago-based Hispanic shop Lapiz, and will be on the radio jury. He was a logical candidate to judge radio after Lapiz last year won two gold Lions for a radio spot for Procter & Gamble's Bounty paper towels, the best performance by a U.S. Hispanic agency at Cannes. The spot, called "Battle," mimics the sound of battle by using the names of food that can be pronounced or chanted to suggest soldiers marching, artillery firing and aircraft taking off, and ends with the line "For the cleaning battle in the kitchen, choose Bounty."

Lapiz created the spot in English and Spanish versions, entering the English one at Cannes to give it a better shot at winning. The English-language spot starts with the words "jam, jam, jam, jam" chanted to sound like marching feet. The word "pizza" whizzes by like a missile, and there is the "rat-a-tat-tat" of ratatouille and the whining sound of aircraft taking off for wine.

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