Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the always-on TV ad measurement and attribution company. (Scroll down to watch them all.)
Hot Spots
Watch the newest commercials from Amazon Fresh, Amp, JustFab and more
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A few highlights: Amazon Fresh says “an apron is just a reverse cape” in a spot that celebrates the “heroes” who prepare meals for their families and friends. Amp wants you to know that “on the Amp app, you can go live on air and play whatever kind of music you like.” And JustFab promotes its fall footwear selection.
Today's TV Ad Highlights
Data provided by iSpot.tv
Premiered on: NFL Football, Amazon Prime TV
No airings data over the last 30 days; visit iSpot.tv for brand data going forward.
Premiered on: Quick Pitch, MLB Network
Brand Overview for Last 30 Days
Impressions:
18,453,803
(1% of industry)
Est. TV Spend:
$65,422
(1% of industry)
Interruption Rate: 3.25%
Attention Index: 103 (3% fewer interruptions than avg.)
Premiered on: NFL Football, Amazon Prime TV
No airings data over the last 30 days; visit iSpot.tv for brand data going forward.
Premiered on: Cold Case Files, True Crime Network
No airings data over the last 30 days; visit iSpot.tv for brand data going forward.
Premiered on: Dr. Phil, Oprah Winfrey Network
Brand Overview for Last 30 Days
Impressions:
2,293,480
(<1% of industry)
Est. TV Spend:
$9,061
(<1% of industry)
Interruption Rate: 1.34%
Attention Index: 72 (28% more interruptions than avg.)
Data provided by iSpot.tv, The New Standard for TV Ad Measurement
TV Impressions - Total TV ad impressions delivered for the brand or spot.Est. National TV Spend - Amount spent on TV airings for the brand’s spots.
Interruption Rate - The percentage of devices that were present at the beginning of your ad but did not complete watching the ad. Actions that interrupt ad play include changing the channel, pulling up the guide, fast-forwarding, or turning off the TV. The Interruption rate is measured on a scale of 0 to 100%.
Attention Index - A comparison of your ad’s Interruption Rate against your specific media placement. The Attention Index is measured on a scale of 0 to 200, where 100 is the average and means your ad is performing as expected.
