Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by TV measurement company iSpot.tv. (Scroll down to watch them all.)
Hot Spots
Watch the newest commercials from Apple, Kohl’s, Pop-Tarts and more
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A few highlights: A Genmoji of a cowgirl swinging a lasso appears in an Apple TV commercial. Kohl's promotes its ongoing in-store Giveaway Saturdays promotion; the next one is slated for Dec. 21. And Pop-Tarts shows some intense scenes from Pop-Tarts Training Camp. (Flashback: “Pop-Tarts’ viral mascot—what brands can learn from the edgy marketing strategy,” from Ad Age’s Erika Wheless, Jan. 2.)
Today's TV Ad Highlights
Data provided by iSpot.tv
Premiered on: Today, NBC
Brand Overview for Last 30 Days
Impressions:
136,766,008
(4% of industry)
Est. TV Spend:
$639,982
(4% of industry)
Interruption Rate: 1.52%
Attention Index: 78 (22% more interruptions than avg.)
Premiered on: Mystery at Blind Frog Ranch, Discovery Channel
Brand Overview for Last 30 Days
Impressions:
1,106,102,146
(41% of industry)
Est. TV Spend:
$40,610,254
(34% of industry)
Interruption Rate: 2.21%
Attention Index: 134 (34% fewer interruptions than avg.)
Premiered on: Real Genius, Independent Film (IFC)
Brand Overview for Last 30 Days
Impressions:
1,562,197,324
(6% of industry)
Est. TV Spend:
$17,100,510
(5% of industry)
Interruption Rate: 1.81%
Attention Index: 99 (1% more interruptions than avg.)
Premiered on: Roland Garros Encore, Tennis Channel
Brand Overview for Last 30 Days
Impressions:
195,507,989
(17% of industry)
Est. TV Spend:
$2,146,243
(17% of industry)
Interruption Rate: 4.52%
Attention Index: 56 (44% more interruptions than avg.)
Premiered on: Home Alone, Freeform
Brand Overview for Last 30 Days
Impressions:
4,112,541,955
(16% of industry)
Est. TV Spend:
$42,153,457
(15% of industry)
Interruption Rate: 2.14%
Attention Index: 78 (22% more interruptions than avg.)
Data provided by iSpot.tv, The New Standard for TV Ad Measurement
TV Impressions - Total TV ad impressions delivered for the brand or spot.Est. National TV Spend - Amount spent on TV airings for the brand’s spots.
Interruption Rate - The percentage of devices that were present at the beginning of your ad but did not complete watching the ad. Actions that interrupt ad play include changing the channel, pulling up the guide, fast-forwarding, or turning off the TV. The Interruption rate is measured on a scale of 0 to 100%.
Attention Index - A comparison of your ad’s Interruption Rate against your specific media placement. The Attention Index is measured on a scale of 0 to 200, where 100 is the average and means your ad is performing as expected.
