Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the always-on TV ad measurement and attribution company. (Scroll down to watch them all.)
Hot Spots
Watch the newest commercials from Apple, Hulu, FanDuel and more
A few highlights: Apple shows off the iPhone’s new iMessage unsend feature with a little help from an undead pet. (Ad Age’s Alexandra Jardine backstory on the campaign: “Apple demonstrates how to unsend message with tale of a dead lizard.”) Rob “Gronk” Gronkowski stars in FanDuel’s Super Bowl LVII commercial teaser. (More from Ad Age’s E.J. Schultz: “FanDuel’s Super Bowl plans include a live ad starring Rob Gronkowski and a $10 million giveaway.”) And Hulu says, “Be obsessed.”
Today's TV Ad Highlights
Data provided by iSpot.tv
Premiered on: The Jennifer Hudson Show, TLC
Brand Overview for Last 30 Days
Impressions:
987,830,594
(43% of industry)
Est. TV Spend:
$31,979,421
(46% of industry)
Interruption Rate: 2.89%
Attention Index: 100 (0% fewer interruptions than avg.)
Premiered on: Friends, TBS
Brand Overview for Last 30 Days
Impressions:
1,406,481,864
(39% of industry)
Est. TV Spend:
$27,893,453
(35% of industry)
Interruption Rate: 2.33%
Attention Index: 96 (4% more interruptions than avg.)
Premiered on: College Basketball, Fox Sports 1
Brand Overview for Last 30 Days
Impressions:
41,878,539
(1% of industry)
Est. TV Spend:
$1,640,751
(3% of industry)
Interruption Rate: 1.75%
Attention Index: 129 (29% fewer interruptions than avg.)
Premiered on: Gilligan's Island, Independent Film (IFC)
Brand Overview for Last 30 Days
Impressions:
1,407,880,563
(8% of industry)
Est. TV Spend:
$2,402,984
(2% of industry)
Interruption Rate: 1.67%
Attention Index: 94 (6% more interruptions than avg.)
Premiered on: Eyewitness News 4:30AM, ABC
Brand Overview for Last 30 Days
Impressions:
205,960,404
(4% of industry)
Est. TV Spend:
$1,947,244
(3% of industry)
Interruption Rate: 3.03%
Attention Index: 113 (13% fewer interruptions than avg.)
Data provided by iSpot.tv, The New Standard for TV Ad Measurement
TV Impressions - Total TV ad impressions delivered for the brand or spot.Est. National TV Spend - Amount spent on TV airings for the brand’s spots.
Interruption Rate - The percentage of devices that were present at the beginning of your ad but did not complete watching the ad. Actions that interrupt ad play include changing the channel, pulling up the guide, fast-forwarding, or turning off the TV. The Interruption rate is measured on a scale of 0 to 100%.
Attention Index - A comparison of your ad’s Interruption Rate against your specific media placement. The Attention Index is measured on a scale of 0 to 200, where 100 is the average and means your ad is performing as expected.
