Watch the newest commercials from AT&T, Dick’s Sporting Goods, Gatorade and more

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by TV measurement company iSpot.tv. (Scroll down to watch them all.) A few highlights: College basketball stars JuJu Watkins, Cooper Flagg and Paige Bueckers appear in the latest from Gatorade. Flagg also pops up in an AT&T spot—playing bingo with senior citizens. And Tom Brady rides a giant goat (because, well, he’s the GOAT) in a Dick’s Sporting Goods commercial that also features Kevin Durant, Suni Lee, Travis Hunter and IShowSpeed (Darren Watkins Jr.). See all of Ad Age’s 2025 Agency A-List winners here Today's TV Ad Highlights Data provided by iSpot.tv Gran Centenario Tequila: Drink What We Drink in Mexico Premiered on: CONCACAF Nations League Soccer, TUDN No airings data over the last 30 days; visit iSpot.tv for brand data going forward. Dick's Sporting Goods: Shoes for Every Athlete Premiered on: Get Up, ESPN Brand Overview for Last 30 Days Impressions: 46,627,386 (12% of industry) Est. TV Spend: $1,548,874 (52% of industry) Interruption Rate: 1.65% Attention Index: 79 (21% more interruptions than avg.) Gatorade: The Take Premiered on: College Basketball, Brand Overview for Last 30 Days Impressions: 179,068,990 (22% of industry) Est. TV Spend: $1,905,041 (20% of industry) Interruption Rate: 2.03% Attention Index: 107 (7% fewer interruptions than avg.) AT&T Wireless: March Madness: Bingo Premiered on: College Basketball, Brand Overview for Last 30 Days Impressions: 1,957,363,086 (12% of industry) Est. TV Spend: $24,766,460 (21% of industry) Interruption Rate: 2.92% Attention Index: 114 (14% fewer interruptions than avg.) Powerade: March Madness: What It Takes Premiered on: College Basketball, Brand Overview for Last 30 Days Impressions: 4,524,342 (1% of industry) Est. TV Spend: $1,599,798 (17% of industry) Interruption Rate: 1.85% Attention Index: 117 (17% fewer interruptions than avg.) Data provided by iSpot.tv, The New Standard for TV Ad Measurement TV Impressions - Total TV ad impressions delivered for the brand or spot. Est. National TV Spend - Amount spent on TV airings for the brand’s spots. Interruption Rate - The percentage of devices that were present at the beginning of your ad but did not complete watching the ad. Actions that interrupt ad play include changing the channel, pulling up the guide, fast-forwarding, or turning off the TV. The Interruption rate is measured on a scale of 0 to 100%. Attention Index - A comparison of your ad’s Interruption Rate against your specific media placement. The Attention Index is measured on a scale of 0 to 200, where 100 is the average and means your ad is performing as expected. Sign up for Ad Age newsletters From influencer marketing to agencies, get the latest news and analysis delivered to your inbox Click here

Watch the newest commercials from AT&T, Dick’s Sporting Goods, Gatorade and more

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