Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the always-on TV ad measurement and attribution company. (Scroll down to watch them all.)
Hot Spots
Watch the newest commercials from Behr, McDonald’s, Snickers and more
A few highlights: McDonald’s promotes its $2 frozen drinks. Pro wrestlers Bron Breakker and AJ Styles star in the latest from Snickers. And Behr wants you to know that its Marquee interior paint provides “one-coat hide.”
Today's TV Ad Highlights
Data provided by iSpot.tv
Premiered on: Boomer and Gio, CBS Sports
Brand Overview for Last 30 Days
Impressions:
150,756,242
(5% of industry)
Est. TV Spend:
$3,452,270
(12% of industry)
Interruption Rate: 4.38%
Attention Index: 94 (6% more interruptions than avg.)
Premiered on: Accident, Suicide, or Murder, OXYGEN
Brand Overview for Last 30 Days
Impressions:
27,912,809
(11% of industry)
Est. TV Spend:
$82,943
(7% of industry)
Interruption Rate: 1.69%
Attention Index: 103 (3% fewer interruptions than avg.)
Premiered on: Who the Bleep Is That?, FOX
Brand Overview for Last 30 Days
Impressions:
1,620,920,526
(6% of industry)
Est. TV Spend:
$5,729,350
(4% of industry)
Interruption Rate: 1.69%
Attention Index: 100 (0% fewer interruptions than avg.)
Premiered on: Boomer and Gio, CBS Sports
Brand Overview for Last 30 Days
Impressions:
150,756,242
(5% of industry)
Est. TV Spend:
$3,452,270
(12% of industry)
Interruption Rate: 4.38%
Attention Index: 94 (6% more interruptions than avg.)
Premiered on: WWE Monday Night RAW, USA Network
Brand Overview for Last 30 Days
Impressions:
127,486,285
(1% of industry)
Est. TV Spend:
$543,452
(2% of industry)
Interruption Rate: 1.18%
Attention Index: 106 (6% fewer interruptions than avg.)
Data provided by iSpot.tv, The New Standard for TV Ad Measurement
TV Impressions - Total TV ad impressions delivered for the brand or spot.Est. National TV Spend - Amount spent on TV airings for the brand’s spots.
Interruption Rate - The percentage of devices that were present at the beginning of your ad but did not complete watching the ad. Actions that interrupt ad play include changing the channel, pulling up the guide, fast-forwarding, or turning off the TV. The Interruption rate is measured on a scale of 0 to 100%.
Attention Index - A comparison of your ad’s Interruption Rate against your specific media placement. The Attention Index is measured on a scale of 0 to 200, where 100 is the average and means your ad is performing as expected.
