Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by TV measurement company iSpot.tv. (Scroll down to watch them all.)
Hot Spots
Watch the newest commercials from Apple, Visible, Bodyarmor and more
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A few highlights: Pro athletes including the NFL’s Bryce Young and Joe Burrow star in the latest from Bodyarmor. Apple serves up a fresh TV cut of an ad starring Olivia Rodrigo that’s been running online in 15-second and 30-second versions for a couple of weeks. (Ad Age’s Tim Nudd has the backstory: “Olivia Rodrigo’s new video was ‘shot on iPhone’ in Apple’s latest big celeb music project.”) And Jason Alexander (George Costanza from “Seinfeld”) helps hype Visible’s $25-per-month plan.
Today's TV Ad Highlights
Data provided by iSpot.tv
Premiered on: NFL Football,
Brand Overview for Last 30 Days
Impressions:
930,695,529
(55% of industry)
Est. TV Spend:
$22,360,208
(75% of industry)
Interruption Rate: 3.20%
Attention Index: 105 (5% fewer interruptions than avg.)
Premiered on: SportsCenter, ESPN
Brand Overview for Last 30 Days
Impressions:
595,980,418
(25% of industry)
Est. TV Spend:
$4,171,919
(32% of industry)
Interruption Rate: 1.70%
Attention Index: 97 (3% more interruptions than avg.)
Premiered on: Charmed, TNT
Brand Overview for Last 30 Days
Impressions:
886,789,665
(5% of industry)
Est. TV Spend:
$8,393,929
(6% of industry)
Interruption Rate: 2.73%
Attention Index: 88 (12% more interruptions than avg.)
Premiered on: College Football, ESPN
Brand Overview for Last 30 Days
Impressions:
2,321,024,540
(8% of industry)
Est. TV Spend:
$15,434,523
(6% of industry)
Interruption Rate: 3.01%
Attention Index: 94 (6% more interruptions than avg.)
Premiered on: NFL Football,
No airings data over the last 30 days; visit iSpot.tv for brand data going forward.
Data provided by iSpot.tv, The New Standard for TV Ad Measurement
TV Impressions - Total TV ad impressions delivered for the brand or spot.Est. National TV Spend - Amount spent on TV airings for the brand’s spots.
Interruption Rate - The percentage of devices that were present at the beginning of your ad but did not complete watching the ad. Actions that interrupt ad play include changing the channel, pulling up the guide, fast-forwarding, or turning off the TV. The Interruption rate is measured on a scale of 0 to 100%.
Attention Index - A comparison of your ad’s Interruption Rate against your specific media placement. The Attention Index is measured on a scale of 0 to 200, where 100 is the average and means your ad is performing as expected.
