Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the always-on TV ad measurement and attribution company. (Scroll down to watch them all.)
Hot Spots
Watch the newest commercials from Disney+, JC Penney, Nissan and more
A few highlights: The French Family Band of Nashville wishes you “joy, comfort and peace” in the latest from JC Penney. Disney+ says, “’Tis the season to be streaming” in a spot that promotes its holiday programming. And Nissan pitchwoman Brie Larson says, “Nissan EVs aren’t just electric—they electrify you.”
Today's TV Ad Highlights
Data provided by iSpot.tv
Premiered on: Holiday Wars, Food Network
Brand Overview for Last 30 Days
Impressions:
1,334,387,496
(5% of industry)
Est. TV Spend:
$15,201,605
(5% of industry)
Interruption Rate: 2.47%
Attention Index: 95 (5% more interruptions than avg.)
Premiered on: The Santa Clause 2, Freeform
Brand Overview for Last 30 Days
Impressions:
2,351,123,424
(14% of industry)
Est. TV Spend:
$28,090,433
(19% of industry)
Interruption Rate: 1.75%
Attention Index: 109 (9% fewer interruptions than avg.)
Premiered on: Living Single, BET
Brand Overview for Last 30 Days
Impressions:
1,334,387,496
(5% of industry)
Est. TV Spend:
$15,201,605
(5% of industry)
Interruption Rate: 2.47%
Attention Index: 95 (5% more interruptions than avg.)
Premiered on: Jimmy Kimmel Live!, ABC
Brand Overview for Last 30 Days
Impressions:
175,601,828
(3% of industry)
Est. TV Spend:
$976,308
(2% of industry)
Interruption Rate: 1.42%
Attention Index: 108 (8% fewer interruptions than avg.)
Premiered on: Is My Daughter Really Dead?, LMN
Brand Overview for Last 30 Days
Impressions:
1,409,102,949
(5% of industry)
Est. TV Spend:
$4,970,100
(2% of industry)
Interruption Rate: 1.12%
Attention Index: 86 (14% more interruptions than avg.)
Data provided by iSpot.tv, The New Standard for TV Ad Measurement
TV Impressions - Total TV ad impressions delivered for the brand or spot.Est. National TV Spend - Amount spent on TV airings for the brand’s spots.
Interruption Rate - The percentage of devices that were present at the beginning of your ad but did not complete watching the ad. Actions that interrupt ad play include changing the channel, pulling up the guide, fast-forwarding, or turning off the TV. The Interruption rate is measured on a scale of 0 to 100%.
Attention Index - A comparison of your ad’s Interruption Rate against your specific media placement. The Attention Index is measured on a scale of 0 to 200, where 100 is the average and means your ad is performing as expected.
