Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by TV measurement company iSpot.tv. (Scroll down to watch them all.)
Hot Spots
Watch the newest commercials from Wendy’s, MassMutual, Dunkin’ and more
A few highlights: A dad offers unsolicited advice to his adult son in a MassMutual spot. Wendy’s hypes its new Pumpkin Spice Frosty. And Dunkin’ serves up a fresh 15-second spot starring Ben Affleck and Ice Spice. (Ad Age’s Erika Wheless has the backstory—and another, different 30-second spot starring the duo: “Dunkin’ puts Ben Affleck and rapper Ice Spice in ad for new Munchkins drink.”)
Today's TV Ad Highlights
Data provided by iSpot.tv
Premiered on: NFL Football, CBS
Brand Overview for Last 30 Days
Impressions:
1,214,435,993
(7% of industry)
Est. TV Spend:
$16,402,624
(10% of industry)
Interruption Rate: 2.71%
Attention Index: 99 (1% more interruptions than avg.)
Premiered on: NFL Football, NBC
Brand Overview for Last 30 Days
Impressions:
1,083,427,647
(4% of industry)
Est. TV Spend:
$4,715,323
(4% of industry)
Interruption Rate: 1.86%
Attention Index: 83 (17% more interruptions than avg.)
Premiered on: NFL Football, CBS
Brand Overview for Last 30 Days
Impressions:
67,230,084
(2% of industry)
Est. TV Spend:
$842,660
(3% of industry)
Interruption Rate: 2.31%
Attention Index: 95 (5% more interruptions than avg.)
Premiered on: NCIS: New Orleans, TNT
Brand Overview for Last 30 Days
Impressions:
756,883,262
(4% of industry)
Est. TV Spend:
$4,462,960
(4% of industry)
Interruption Rate: 2.24%
Attention Index: 88 (12% more interruptions than avg.)
Premiered on: College Football, FOX
Brand Overview for Last 30 Days
Impressions:
3,195,720,440
(11% of industry)
Est. TV Spend:
$13,976,367
(11% of industry)
Interruption Rate: 2.43%
Attention Index: 84 (16% more interruptions than avg.)
Data provided by iSpot.tv, The New Standard for TV Ad Measurement
TV Impressions - Total TV ad impressions delivered for the brand or spot.Est. National TV Spend - Amount spent on TV airings for the brand’s spots.
Interruption Rate - The percentage of devices that were present at the beginning of your ad but did not complete watching the ad. Actions that interrupt ad play include changing the channel, pulling up the guide, fast-forwarding, or turning off the TV. The Interruption rate is measured on a scale of 0 to 100%.
Attention Index - A comparison of your ad’s Interruption Rate against your specific media placement. The Attention Index is measured on a scale of 0 to 200, where 100 is the average and means your ad is performing as expected.
