Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the always-on TV ad measurement and attribution company. (Scroll down to watch them all.)
Hot Spots
Watch the newest commercials from Expedia, FanDuel, Cuddly and more
A few highlights: Expedia celebrates the joy of doing “nothing, nothing, absolutely nothing” during your vacation. FanDuel serves up another teaser for its Super Bowl 2023 commercial. (Ad Age’s E.J. Schultz has the backstory: “FanDuel’s Super Bowl plans include a live ad starring Rob Gronkowski and a $10 million giveaway.”) And fundraising platform Cuddly says, “We make it easy for you to donate essential items like food, medication and even surgery to the animal of your choice.”
Today's TV Ad Highlights
Data provided by iSpot.tv
Premiered on: Family Matters, TBS
Brand Overview for Last 30 Days
Impressions:
1,294,392,468
(35% of industry)
Est. TV Spend:
$23,048,354
(28% of industry)
Interruption Rate: 2.43%
Attention Index: 90 (10% more interruptions than avg.)
Premiered on: Below Deck Mediterranean, BRAVO
Brand Overview for Last 30 Days
Impressions:
433,795,395
(10% of industry)
Est. TV Spend:
$6,600,770
(11% of industry)
Interruption Rate: 2.77%
Attention Index: 93 (7% more interruptions than avg.)
Premiered on: Cops Reloaded, Reelz Channel
Brand Overview for Last 30 Days
Impressions:
5,769,827
(<1% of industry)
Est. TV Spend:
$7,143
(<1% of industry)
Interruption Rate: 1.72%
Attention Index: 89 (11% more interruptions than avg.)
Premiered on: ABC World News Tonight With David Muir, ABC
No airings data over the last 30 days; visit iSpot.tv for brand data going forward.
Premiered on: FOX and Friends, Fox News
Brand Overview for Last 30 Days
Impressions:
7,883,729
(<1% of industry)
Est. TV Spend:
$18,170
(<1% of industry)
Interruption Rate: 2.69%
Attention Index: 125 (25% fewer interruptions than avg.)
Data provided by iSpot.tv, The New Standard for TV Ad Measurement
TV Impressions - Total TV ad impressions delivered for the brand or spot.Est. National TV Spend - Amount spent on TV airings for the brand’s spots.
Interruption Rate - The percentage of devices that were present at the beginning of your ad but did not complete watching the ad. Actions that interrupt ad play include changing the channel, pulling up the guide, fast-forwarding, or turning off the TV. The Interruption rate is measured on a scale of 0 to 100%.
Attention Index - A comparison of your ad’s Interruption Rate against your specific media placement. The Attention Index is measured on a scale of 0 to 200, where 100 is the average and means your ad is performing as expected.
