Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by TV measurement company iSpot.tv. (Scroll down to watch them all.)
Hot Spots
Watch the newest commercials from The Farmer’s Dog, Peacock, National University and more
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A few highlights: The Farmer’s Dog serves up two new installments of its “Real Stories” series; these star dogs named Han and Bogart. National University says, “We see the whole you.” And Peacock hypes its lineup of Bravo hits including various “Real Housewives” shows and “Married to Medicine.”
Today's TV Ad Highlights
Data provided by iSpot.tv
Premiered on: Squawk Box, CNBC
Brand Overview for Last 30 Days
Impressions:
2,015,319,773
(19% of industry)
Est. TV Spend:
$8,714,442
(22% of industry)
Interruption Rate: 1.82%
Attention Index: 97 (3% more interruptions than avg.)
Premiered on: Fatal Attraction, TV ONE
Brand Overview for Last 30 Days
Impressions:
200,308,879
(4% of industry)
Est. TV Spend:
$868,331
(5% of industry)
Interruption Rate: 1.77%
Attention Index: 91 (9% more interruptions than avg.)
Premiered on: Perfect Match, Hallmark
Brand Overview for Last 30 Days
Impressions:
2,015,319,773
(19% of industry)
Est. TV Spend:
$8,714,442
(22% of industry)
Interruption Rate: 1.82%
Attention Index: 97 (3% more interruptions than avg.)
Premiered on: PGA Tour Golf, Golf
No airings data over the last 30 days; visit iSpot.tv for brand data going forward.
Premiered on: The Real Housewives of Orange County, BRAVO
No airings data over the last 30 days; visit iSpot.tv for brand data going forward.
Data provided by iSpot.tv, The New Standard for TV Ad Measurement
TV Impressions - Total TV ad impressions delivered for the brand or spot.Est. National TV Spend - Amount spent on TV airings for the brand’s spots.
Interruption Rate - The percentage of devices that were present at the beginning of your ad but did not complete watching the ad. Actions that interrupt ad play include changing the channel, pulling up the guide, fast-forwarding, or turning off the TV. The Interruption rate is measured on a scale of 0 to 100%.
Attention Index - A comparison of your ad’s Interruption Rate against your specific media placement. The Attention Index is measured on a scale of 0 to 200, where 100 is the average and means your ad is performing as expected.
