Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the always-on TV ad measurement and attribution company. (Scroll down to watch them all.)
Hot Spots
Watch the newest commercials from M&M’s, Doritos, Papa Johns and more
A few highlights: Jack Harlow and Missy Elliott star in a teaser for Doritos’ Super Bowl spot. (Ad Age’s Jon Springer has the backstory—and the just-released full version of the ad here: “Watch Elton John steal the show in Doritos’ Super Bowl commercial.”) WWE tag team fighters (and twin brothers) Jey and Jimmy Uso help Papa Johns make a point about how having “better ingredients” results in “better pizza.” And M&M’s serves up another installment of its current spokescandies-free campaign starring Maya Rudolph. (Once again, Ad Age’s Jon Springer has the backstory: “M&M’s clarifies spokescandies to remain—experts weigh in on Super Bowl stunt.”)
Today's TV Ad Highlights
Data provided by iSpot.tv
Premiered on: NASCAR Cup Series, FOX
Brand Overview for Last 30 Days
Impressions:
11,564,292
(<1% of industry)
Est. TV Spend:
$6,106
(<1% of industry)
Interruption Rate: 2.52%
Attention Index: 88 (12% more interruptions than avg.)
Premiered on: American Dad!, Adult Swim
Brand Overview for Last 30 Days
Impressions:
545,596,612
(7% of industry)
Est. TV Spend:
$3,774,951
(9% of industry)
Interruption Rate: 1.39%
Attention Index: 94 (6% more interruptions than avg.)
Premiered on: The 65th Annual Grammy Awards, CBS
Brand Overview for Last 30 Days
Impressions:
18,921,402
(<1% of industry)
Est. TV Spend:
$412,294
(2% of industry)
Interruption Rate: 0.32%
Attention Index: 170 (70% fewer interruptions than avg.)
Premiered on: WWE Friday Night SmackDown, FOX
Brand Overview for Last 30 Days
Impressions:
1,706,780,028
(16% of industry)
Est. TV Spend:
$22,664,340
(27% of industry)
Interruption Rate: 1.46%
Attention Index: 79 (21% more interruptions than avg.)
Premiered on: The Tonight Show Starring Jimmy Fallon, NBC
Brand Overview for Last 30 Days
Impressions:
1,163,461,374
(5% of industry)
Est. TV Spend:
$17,105,574
(5% of industry)
Interruption Rate: 1.96%
Attention Index: 98 (2% more interruptions than avg.)
Data provided by iSpot.tv, The New Standard for TV Ad Measurement
TV Impressions - Total TV ad impressions delivered for the brand or spot.Est. National TV Spend - Amount spent on TV airings for the brand’s spots.
Interruption Rate - The percentage of devices that were present at the beginning of your ad but did not complete watching the ad. Actions that interrupt ad play include changing the channel, pulling up the guide, fast-forwarding, or turning off the TV. The Interruption rate is measured on a scale of 0 to 100%.
Attention Index - A comparison of your ad’s Interruption Rate against your specific media placement. The Attention Index is measured on a scale of 0 to 200, where 100 is the average and means your ad is performing as expected.
