Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by TV measurement company iSpot.tv. (Scroll down to watch them all.)
Hot Spots
Watch the newest commercials from HelloFresh, Disney+, Kohl’s and more
A few highlights: Disney+ wants you to know that its new limited series “Ahsoka,” part of the Star Wars franchise, is coming soon. T-Pain and Jimmy O. Yang face off in the latest from HelloFresh. (Ad Age’s Erika Wheless has the backstory: “T-Pain and Jimmy O. Yang compete to be the next HelloFresh spokesperson.”) And Kohl’s hypes “the lowest prices of the season” in a back-to-school spot.
Today's TV Ad Highlights
Data provided by iSpot.tv
Premiered on: Married ... With Children, Logo
Brand Overview for Last 30 Days
Impressions:
249,296,933
(8% of industry)
Est. TV Spend:
$862,765
(8% of industry)
Interruption Rate: 2.26%
Attention Index: 86 (14% more interruptions than avg.)
Premiered on: Quick Pitch, MLB Network
Brand Overview for Last 30 Days
Impressions:
81,061,005
(2% of industry)
Est. TV Spend:
$525,190
(2% of industry)
Interruption Rate: 2.42%
Attention Index: 98 (2% more interruptions than avg.)
Premiered on: No Demo Reno, HGTV
Brand Overview for Last 30 Days
Impressions:
3,586,222
(<1% of industry)
Est. TV Spend:
$12,062
(<1% of industry)
Interruption Rate: 14.62%
Attention Index: 12 (88% more interruptions than avg.)
Premiered on: FIFA Women's World Cup 2023, FOX
Brand Overview for Last 30 Days
Impressions:
1,128,775,817
(9% of industry)
Est. TV Spend:
$3,949,356
(10% of industry)
Interruption Rate: 2.49%
Attention Index: 94 (6% more interruptions than avg.)
Premiered on: Couples Retreat, VH1
Brand Overview for Last 30 Days
Impressions:
3,337,027,544
(25% of industry)
Est. TV Spend:
$11,742,904
(25% of industry)
Interruption Rate: 1.49%
Attention Index: 88 (12% more interruptions than avg.)
Data provided by iSpot.tv, The New Standard for TV Ad Measurement
TV Impressions - Total TV ad impressions delivered for the brand or spot.Est. National TV Spend - Amount spent on TV airings for the brand’s spots.
Interruption Rate - The percentage of devices that were present at the beginning of your ad but did not complete watching the ad. Actions that interrupt ad play include changing the channel, pulling up the guide, fast-forwarding, or turning off the TV. The Interruption rate is measured on a scale of 0 to 100%.
Attention Index - A comparison of your ad’s Interruption Rate against your specific media placement. The Attention Index is measured on a scale of 0 to 200, where 100 is the average and means your ad is performing as expected.
