Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the always-on TV ad measurement and attribution company. (Scroll down to watch them all.)
Hot Spots
Watch the newest commercials from H&M, Papa Johns, Chevy and more
A few highlights: Papa Johns hypes its new Crispy Parm Pizza—a thin-crust pizza with cheese on the bottom—in a commercial that briefly flips upside down. A $12.99 wine glass from the H&M Home collection causes some mixed signals between two guests at a garden party. And Chevrolet promotes the specs of its factory-lifted Silverado trucks.
Today's TV Ad Highlights
Data provided by iSpot.tv
Premiered on: Roseanne, CMTV
Brand Overview for Last 30 Days
Impressions:
266,696,778
(31% of industry)
Est. TV Spend:
$977,457
(31% of industry)
Interruption Rate: 1.56%
Attention Index: 79 (21% more interruptions than avg.)
Premiered on: NBA Basketball, Bally Sports Southeast
Brand Overview for Last 30 Days
Impressions:
1,682,680,428
(16% of industry)
Est. TV Spend:
$22,620,508
(27% of industry)
Interruption Rate: 1.46%
Attention Index: 77 (23% more interruptions than avg.)
Premiered on: PGA Tour Golf, Golf
No airings data over the last 30 days; visit iSpot.tv for brand data going forward.
Premiered on: Young Sheldon, CBS
Brand Overview for Last 30 Days
Impressions:
2,230,875,847
(10% of industry)
Est. TV Spend:
$46,891,139
(13% of industry)
Interruption Rate: 2.91%
Attention Index: 86 (14% more interruptions than avg.)
Premiered on: The Kelly Clarkson Show, NBC
Brand Overview for Last 30 Days
Impressions:
1,161,094,660
(20% of industry)
Est. TV Spend:
$4,241,340
(10% of industry)
Interruption Rate: 1.27%
Attention Index: 89 (11% more interruptions than avg.)
Data provided by iSpot.tv, The New Standard for TV Ad Measurement
TV Impressions - Total TV ad impressions delivered for the brand or spot.Est. National TV Spend - Amount spent on TV airings for the brand’s spots.
Interruption Rate - The percentage of devices that were present at the beginning of your ad but did not complete watching the ad. Actions that interrupt ad play include changing the channel, pulling up the guide, fast-forwarding, or turning off the TV. The Interruption rate is measured on a scale of 0 to 100%.
Attention Index - A comparison of your ad’s Interruption Rate against your specific media placement. The Attention Index is measured on a scale of 0 to 200, where 100 is the average and means your ad is performing as expected.
